New Era of Marketing

The new era of marketing has more to do with the marketing types and techniques we use than with the timing of the marketing trends. In this era, as the marketing mix has shifted from product, price, and promotion to one focused on realising the needs of the end-user.
The era when marketers put ads in media is over, the era of targeted marketing via search engines and other online services has arrived. The new era of marketing is called "Content marketing," and it is about delivering content to a targeted audience via the platforms those audiences use the most.
The new era of marketing is based on the World Wide Web. We live in a world full of technology, from laptops to smart phones to ipads, people are connected to the web all the time. And, every second of every day, people are searching online for a product or service that they need. If you have a product or service, you want to be seen by these potential customers. That is where SMM comes in.
The new era of marketing is the entrance of big data into marketing. It has made it very possible to target specific customers. The more information you have on your customers, the better you are able to make your marketing message effective.
The new era of marketing involves the use of the Internet and advanced technologies. In this new era, companies can promote products and services by using many ways including TV ads, billboards, radio ads and direct mail. These ways still stay, but online promotion is now the most effective and the fastest way to promote products and services. Online marketing includes social media marketing, search engine optimization and email marketing.

Digital Marketing Agencies for Universities and Schools

If a university is thinking of using digital marketing strategy to promote itself, it should be using all available channels to be in touch with its target audience.
In essence, digital marketing is a very powerful and effective way for a university to get its message across to prospective students and their parents.
it can also be used to enhance the university's overall image in the online space. With the help of digital marketing, universities can get their message out to a wider audience. They can stay in touch with the customers, keep track of what they're interested in, and create more value for the people who are already familiar with their brand.
Now that we have covered the "why" aspect of considering digital marketing for your school and universities let's get to the "how" part.
Digital marketing agencies can help Universities and Schools by providing a variety of services. These services can include website design and development, search engine optimization, social media marketing, and email marketing.
Digital marketing agencies can also help with online advertising and lead generation. By working with a digital marketing agency, Universities and Schools can get help with all aspects of their online marketing campaigns.

Digital marketing agencies make a Brilliant Websites for Universities

University websites play an important role in marketing. Students, parents as well as all other stakeholders might have a different look, information and content requirements on the university website.
The website should be user-friendly, quick and easy to navigate, it must be search engine friendly, and must have all the information about courses, admissions, fees etc.
Since the sole purpose of the website is to attract more and more students, then the website must be kept up-to-date with the latest news update, events, activities, achievements etc.

Digital marketing agencies Improve your website's visibility on the search engines with SEO

SEO stands for Search Engine Optimization. It is a process with which you can get your website to rank on the first page of the search engine results. Before coming to you with their queries, parents research and shortlist the schools and universities they are willing to get their child enrolled in. A big part of their search is through the search engine. This is why having the right search engine presence is crucial for attracting more parents.
For example, let's say you have moved into a new neighbourhood, and you are looking for a suitable school for your child. How will you search for it on Google? Research indicates that every year, parents use a keyword phrase 'Best School or Universities in.'
So, where does your school or university rank in the search engine when you search for the best school near you?
Do you appear on the first page? If not, then you have to follow the SEO best practices or hire a professional SEO agency as soon as possible to help you rank on the first page of the search results.

Lead generators help you to Connect with parents and alumni on LinkedIn

LinkedIn is another popular social media platform that you can use to your benefit. Now, LinkedIn is a place for professionals to connect. Right? Well, even though it is true to an extent, LinkedIn sure has a place for schools like you.
A LinkedIn profile will be good for your search engine performance, and it will be a great way to connect with your ex-students and build a network, therefore. If creating a school LinkedIn group helps your ex-students or alumni professionally, you will be perceived as a wholesome brand.

Digital Marketing agencies make a good impact on Social Media

Social Media Marketing is an important tool for university marketing. According to research, 71% of students are active on social media. If you are planning an event on campus, send out social media invitations. You are bound to find new students this way. Also, if you have a new product or a service that would be of interest to the students, you can make use of social media to inform them about it.

Graphic Designers help you to start creating online videos

Be it online or offline; people will always prefer videos over images and texts. In recent years, the amount of video being consumed by online users is increasing every year. Creating a professional, high-quality video can cost you up-front production and editing costs. However, when compared to the costs associated with the print advertisement (which is on a downfall), investing in a video is more effective and an affordable alternative.
You can start your own YouTube channel and upload the videos you produce there. Later, you can share the video on your other social media presence - Facebook, LinkedIn, and more. You may ask how it will help you in your online marketing?
Well, let's say both parents couldn't make it to the Open Day at your school. While the mom gets experience in your school and is convinced of the experience, the father only gets to see the heaps of brochures she brings along. Does the father get the same experience as the mom? No. But! What if you showed the father a short video on your school? A video is undoubtedly more useful and appealing than a bunch of brochures.